chelmardesign | ccballet, art direction + branding

about cc ballet
CC BALLET is a non-profit ballet company that focuses on the growth and development of the local youth through ballet as a performance art.
objective
The City of Corpus Christi’s S.E.A. district is comprised of venues that host sports, entertainment and art. CC BALLET's rehearsal and performance venues are located in the heart of this district,and as an effort to be a part of this community, the ballet company and academy will shift their focus towards families while also serving as a path to professional performing arts.
approach
By rebranding the company with a more modern look, it will help elevate them in the movement of ballet in pop culture. With an abstract mark, the logo reinforces the idea of inclusiveness as it represents dancers in a non-conformitive way.

behind the mark...

The new trademark represents an abstract combination of the foundation steps of ballet while also combining the imagery of a ballerina in arabesque. The mark would communicate the basics of ballet in a way that is similar to the way dance communicates abstractly. This modern logo will allow for the company to be brought into the light of the modern age where ballet is becoming more utilized in pop culture.

see my [ proceso ]

adjudication

Graphis New Talent Annual
CC Ballet, Branding System
Gold Award

project type

Branding

company

Corpus Christi Ballet
1621 N Mesquite St.
Corpus Christi, TX 78401

photography

Alexandra Emory, CC Ballet
Unsplash.com
Pixabay.com

sojos pet kitchen

fndmt