Since pioneering freeze-dried pet food in 1985, Sojos has been delivering complete, freeze-dried raw meals. They take the time and care to prepare and seal in ingredients fresh from trusted farmers so pet owners can have all the nutritional benefits for their pets, but without the hassle.
Sojos crafts freeze-dried, raw dog food that's simple to prepare and nutritious for your pet. The objective for this project was to emphasize their history to communicate a product that is aimed at creating the healthiest possible product for pets to feel and look their best.
With an emphasis on the transparency of the process to craft their pet food, this project outlined the story of bringing healthy raw meals from trusted farms to pet owners in order for them to feel like they were making these meals in their own kitchen for their pets.
behind the mark...
The new trademark establishes the history behind Sojos’ journey to craft freeze-dried raw pet meals with ingredients being sourced from real farms. The tagline features the simple three-step journey of getting these meals to pet bowls.
Chelsea Wechsler: Concept, Research, Identity, Trademarks, Social Media, Posters Taylor Confer: Concept, Research, Identity, Website, Food Quiz