about santa fe optical
Santa Fe Optical is Austin’s first optical boutique serving the community since 1982. With three locations, their expert stylists specialize in matching each unique personality with a pair of glasses from a wide variety of designer brands.
objective
The objective of this project was to achieve a more cohesive and unified brand identity for Santa Fe Optical’s three locations. With inspiration from the original flagship store's heritage in Old West Austin, the new brand would need to preserve this culture with a more modern approach to spread across every facet of their brand.
approach
By rebranding this local Austin optical boutique, it was important to keep in mind the heritage and culture that the stores originated from. The approach to this project was to create a unique brand identity that represented their stores, designers, and clients in a fun and modern style that uniquely them.
Chelsea Wechsler:
Concept, Research, Identity, Trademarks, Website, Print Advertising
Taylor Confer:
Concept, Research, Identity, Website, Social Media, Ephemera
Brianna McBee:
Concept, Research, Identity, Ambient Advertising, Storefronts, Ephemera
Roy Resendez:
Concept, Research, Identity, Social Media Posts and Stories

see my [ proceso ]
project type
Art Direction
Branding
company
Santa Fe Optical
Austin, TX
photography
Santa Fe Optical
Brianna McBee
Unsplash
Made on
Tilda